Primo International stands as a prominent importer/distributor, specializing in quality leather and fabric upholstery, bedding, home furnishings, and décor. Our roots trace back to Montreal, Quebec, where we've been a family-run business since our inception. Guided by our President and CEO, George Itzkovitz, we are committed to delivering excellence in every aspect of our operations.
about us
about us
about us
about us
about us
about us
about us
about us
about us
about us
Who We Are
Global Home Furnishing Supplier
0+
Years of Experience
0K
Sqft Warehouse Space
0+
Dealers Internationally
0+
Countries Globally
Our Mission
At Primo International, we're dedicated to consistently delivering exciting and innovative products of the highest quality, all at competitive prices. Our mission is fueled by a deep commitment to exceptional service and a steadfast belief in treating our valued clients, team members, and suppliers with fairness, ethics, and equality.
Why Primo
Our Commitment to Quality
Primo International takes pride in crafting high-quality products, a commitment exemplified by our newly acquired state-of-the-art automated production line. This investment ensures rigorous quality control, allowing us to consistently meet and exceed industry standards.
Dedicated Team
Primo International's success is driven by our dedicated team of over 250 professionals worldwide. Their shared vision and hard work propel us forward, ensuring that we continue to grow and innovate.
Our Values
Our steady growth and success is a direct result of our dedication to building strong alliances with our customers and suppliers from around the world. As a company that prides itself on treating its clients with honesty, fairness, and respect, we committed to offering the highest standard of products and designs, while maintaining competitive industry prices.
What makes Primo successful is that we are a family that shares a vision. Every day, we work together to realize that vision. When you do that, you are a strong company.”
A Humble Start
Hyman Itzkovitz arrives in Montreal as a Holocaust survivor and, in 1959, establishes a small furniture store, which evolves into the three-store retailer, Rivera Furniture.
1957-1959
Primo Bedding Emerges
In response to the mattress demand preceding the Montreal World's Fair and Olympic '67, Hymie establishes Primo Bedding. In 1979, Hymie's children take on leadership roles, marking the second generation's involvement.
1967-1979
Growth and Global Presence
In 1989, Primo International relocates to Hochelaga for expansion. In 1992, the company changes its name, reflecting its global presence. By 1993, Primo becomes one of the top 10 furniture importers in Canada, shifting production to Asia.
1989-1993
Digital Expansion and U.S. Recognition
Primo launches its first website in 1995. In 2004, the Montreal showroom expands, attracting top U.S. and Canadian retailers. In 2005, Primo gains recognition in the U.S. market with viscoelastic memory foam mattresses.
1995-2005
Industry Expansion and Innovations
In 2006, Primo introduces latex mattresses, expands in North Carolina, and grows its sales team. By 2007, Primo establishes showrooms in Las Vegas and China. In 2008, the company innovates with compressed mattresses.
2006-2008
Diversification and Initiatives
In 2010, Primo expands into the bedroom category and receives awards. In 2011, the Las Vegas Market showroom expands, and Super Xpress Delivery is introduced. In 2012, Primo innovates with the Roll N Go mattress line.
2010-2012
Golden Jubilee
The family business celebrates its 50th anniversary in 2017, emphasizing its commitment to quality, craftsmanship, and family values.
2017
Today
Primo International stands as a premier importer of top-tier leather and fabric upholstery, bedding, home furnishings, and décor, curating an extensive selection sourced from diverse corners of the globe. With a global presence, our offerings transcend borders, bringing the finest craftsmanship and design from around the world to your doorstep.
Our Locations
Operating from three warehouses in Quebec, Canada, California and North Carolina in the US, our extensive network allows us to seamlesslly serve all of North America. Additionally, boasting permanent showrooms in three major citities across the continent, we maintain a strong presence at furniture trade shows throughout North America, solidifying our position as a prominent player in the industry.
Montreal
Head Office
7000 Hochelga Rd
7000 Hochelga Rd
Montreal, Qubec H1N 1Y7
High Point
IHFC Building - Showroom M1100
210 E Commerce Ave
High Point, North Carolina 27260
High Point, North Carolina 27260
Las Vegas
PKWY Building - C Space: 1412
455 S. Grand Central
Las Vegas, Nevada 89106
Las Vegas, Nevada 89106
