Become A Primo Partner

Trade Program

Primo's trade program is tailored to the needs of retail professionals. We are a trade-only company, meaning our selection is available exclusively for retailers and accredited designers or architects.

Forge Partnerships, Unleash Potential

Calling all retailers and trade professionals!

With a legacy spanning half a century, Primo International stands as a beacon of
quality and innovation in the industry. Join us and unlock a world of exclusive benefits just for you.

Who Qualifies As A Trade Partner?

⋄ Furniture Retailers
⋄ Established Ecommerce
⋄ Accredited Designers
⋄ Architects, Builders & Developers

Trade Benefits

Competitive Pricing

Benefit from our discounted rates and specialized programs for bulk purchasing, designed to maximize your profit margins and boost your bottom line

Dedicated Support

Receive personalized assistance from a dedicated account manager who'll be there to support you every step of the way.

Diverse Product Range

Access an extensive array of modern furniture styles, ensuring you meet all your customers' diverse needs and preferences.

Marketing Support

Gain access to marketing materials, such as product images and descriptions, to enhance your promotional efforts and boost sales.

Streamlined Ordering

Utilize our user-friendly online platforms or dedicated sales representatives to simplify the ordering process.

Reliable Supply Chain

Benefit from our highly efficient and dependable supply chain, ensuring the timely delivery of your products.

How It Works

Getting started is easy – Follow these 3 simple steps to begin your journey with us as a valued wholesale partner.

Step 1

Complete Our Partner Application

Complete our simple online application with your complete business information to initiate the partnership process.

Step 2

Await Approval From Our Sales Support Team

Our dedicated team will review your application and get back to you within 5-7 business days.

Step 3

Unlock All Trade Benefits

Once approved, start browsing our extensive range of furniture offerings, place orders or meet with your sales rep for personalized assistance.

Trade FAQs

To qualify for our trade program, you need to be a registered business engaged in the furniture industry.