Become A Primo Partner
Trade Program
Primo's trade program is tailored to the needs of retail professionals. We are a trade-only company, meaning our selection is available exclusively for retailers and accredited designers or architects.
Forge Partnerships, Unleash Potential
Calling all retailers and trade professionals!
With a legacy spanning half a century, Primo International stands as a beacon of
quality and innovation in the industry. Join us and unlock a world of exclusive benefits just for you.
Who Qualifies As A Trade Partner?
⋄ Furniture Retailers
⋄ Established Ecommerce
⋄ Accredited Designers
⋄ Architects, Builders & Developers
Trade Benefits
Competitive Pricing
Benefit from our discounted rates and specialized programs for bulk purchasing, designed to maximize your profit margins and boost your bottom line
Dedicated Support
Receive personalized assistance from a dedicated account manager who'll be there to support you every step of the way.
Diverse Product Range
Access an extensive array of modern furniture styles, ensuring you meet all your customers' diverse needs and preferences.
Marketing Support
Gain access to marketing materials, such as product images and descriptions, to enhance your promotional efforts and boost sales.
Streamlined Ordering
Utilize our user-friendly online platforms or dedicated sales representatives to simplify the ordering process.
Reliable Supply Chain
Benefit from our highly efficient and dependable supply chain, ensuring the timely delivery of your products.
How It Works
Getting started is easy – Follow these 3 simple steps to begin your journey with us as a valued wholesale partner.
Step 1
Complete Our Partner Application
Complete our simple online application with your complete business information to initiate the partnership process.
Step 2
Await Approval From Our Sales Support Team
Our dedicated team will review your application and get back to you within 5-7 business days.
Step 3
Unlock All Trade Benefits
Once approved, start browsing our extensive range of furniture offerings, place orders or meet with your sales rep for personalized assistance.
Trade FAQs
To qualify for our trade program, you need to be a registered business engaged in the furniture industry.
More questions? Contact A Sales Rep or Send Us A Message.