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Privacy policy

Last Updated 08/29/2024

Primo (“we”, “us”, “our”) respects the privacy of the personal information you provide us when you visit or interact with https://www.primointernational.com (the “Site”). This Privacy Policy (“Policy”) describes how we collect, use, store, and communicate (“process”) your Personal Information.

For the purposes of this Policy, personal information means any information that relates to a natural person and that directly or indirectly allows that person to be identified (“Personal Information”).

PRIVACY OFFICER

Primo has appointed a privacy officer to respond to any questions or complaints that you may have, concerning our processing of your Personal Information. We invite you to contact our privacy officer at:

Privacy Officer
7000 Rue Hochelaga,
Montreal, QC, H1N 1Y7,
Canada
Communications@primointernational.com

PERSONAL INFORMATION WE PROCESS

We collect Personal Information directly from you. This Personal Information falls into two categories: Device Information and Order Information. The table below indicates what Personal Information is included in each category, how we collect it and why we process it.

Data types Collection methods Uses
Device Information including: web browser, IP address, time zone, the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.
  • “Cookies” or data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
  • To help us screen for potential risk and fraud (in particular, your IP address).
  • To improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site).
  • To assess the success of our marketing and advertising campaigns.
Order Information including: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number Website interface.
  • To fulfil an order including processing payment information arranging for shipping, and providing you with invoices and/or order confirmations.
  • To communicate with you.
  • To screen our orders for potential risk or fraud.
  • When in line with the preferences you have shared with us, to provide you with information or advertising relating to our products or services.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us for the uses described above. In such cases, all reasonable measures will be taken to ensure that the recipient protects your Personal Information with measures comparable to those used by us. Occasionally, we or our service providers may disclose or store Personal Information outside of Quebec where it may be accessible to government agencies in another jurisdiction, including law enforcement and national security authorities.

Examples of third parties with which we share Personal Information include Shopify that powers our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. Finally, if we engage in a commercial or business transaction—as defined by applicable data protection legislation—we may disclose your Personal Information to a prospective seller or buyer of such business or assets to whom we assign or novate any of our rights and obligations.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

RETENTION OF YOUR PERSONAL INFORMATION

We will retain your Personal Information only for as long as is necessary for the purposes set out in this Policy including to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

SECURITY OF YOUR PERSONAL INFORMATION

The security of your Personal Information is important to us and we take commercially reasonable means to protect it from loss or unauthorized access, use, or disclosure (“Breach”). However, no method of transmission over the Internet, or method of electronic storage is 100% secure. In the unlikely event of a Breach affecting us or a third party to which we have transferred your Personal Information, we undertake to notify you promptly if we believe that the Breach causes a risk of injury to you.

YOUR RIGHTS

You have various rights with respect to your Personal Information that we process. Depending on your situation, these rights include:

  • Access: You have the right to request whether we hold Personal Information on you and to request a copy of such information. To do so, please contact us at the details provided above. There are exceptions to this right, so that access may be denied if, for example, making the information available to you would reveal Personal Information about another person, or if we are legally prevented from disclosing such information.
  • Accuracy: We aim to keep your Personal Information accurate, current, and complete. We encourage you to contact us at the details provided above to let us know if any Personal Information is not accurate or changes, so that we can update your Personal Information.
  • Consent Withdrawal: If you have provided your consent to the processing of your Personal Information, you have the right to fully or partly withdraw your consent. To withdraw your consent please follow the opt-out links on any marketing message sent to you or contact us at the details provided above. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose(s) to which you originally consented unless there is another legal ground for the processing.
  • Complaints: If you believe that your Personal Information protection rights may have been violated, you have the right to lodge a complaint with the applicable supervisory authority or to seek a remedy through the courts.
  • Rights for Quebec Residents: If you reside in the province of Quebec, in certain circumstances, you may also have:
    • i) the right to request that we cease disseminating your Personal Information,
    • ii) the right to request that we de-index any hyperlink attached to your name that provides access to Personal Information by a technological means;
    • iii) the right to request that we re-index a link to your name that provides access to Personal Information; or
    • iv) the right to request that we communicate to you, as well as to any person or body authorized by law to collect such information, any computerized Personal Information collected from you in a commonly used technological format.

You may enquire about your Personal Information rights by contacting us at the coordinates provided above.

MINORS

The Site is not intended for individuals under the age of 18.

CHANGES

We may update this Policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. You are advised to review this Policy periodically for any changes. Changes to this Policy are effective when they are posted on this page.